Niklas Zennstrom and Janus Friis were the dynamic duo behind SKYPE , a small but ingenious program that has flattened the entire world. I have heard it called a “disruptive technology”. This term refers to any technology, which when introduced, either radically transforms markets, creates wholly new markets, or destroys existing markets for other technologies .
The last few years have been quite busy for the telecom industry as it tries to re-invent itself in a rapidly changing market. I can’t wait to see how a product like Joost will shake up the television world and change the way we interact with this medium.

“Niklas Zennstrom and Janus Friis have been talking about the idea behind Joost™ for a long time – even before their last venture, Skype, was born. But to make it work, they needed the right combination of factors – widespread broadband and powerful computers in particular. In early 2006, the time was right. Gathering the world’s best engineers, web gurus and media visionaries, they started work under the code name of The Venice Project™ – and now, after much fretting and polishing, that work is ready for public viewing.

In under a year, we’ve grown from a handful of people to more than 150, establishing offices in five countries. Already, Joost™ is a truly global venture, serving a truly global community. It’s still early days for us, but Joost™ is getting bigger and better every day – and we’re still waiting for it to become self-aware… “

Watch out !

2007 is shaping up to be an interesting year.

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